Elon Musk has made another surprising tech move. He has announced a new company called Macrohard, which he says is “very real.” The project is a software firm run only by artificial intelligence. Musk shared the news on X, his social media platform, and explained that this company will operate alongside his existing AI venture, xAI.
Join @xAI and help build a purely AI software company called Macrohard. It’s a tongue-in-cheek name, but the project is very real!
In principle, given that software companies like Microsoft do not themselves manufacture any physical hardware, it should be possible to simulate…
— Elon Musk (@elonmusk) August 22, 2025
Why the Name ‘Macrohard’?
The name is a play on words. It clearly points to Microsoft, the world’s most famous software giant. He wants to challenge Microsoft’s hold over productivity tools like Word, Excel, and PowerPoint.
How Macrohard Will Work?
According to Elon Musk, Macrohard will not depend on human coders. Instead, it will use hundreds of AI agents. Within virtual computers, these AI algorithms will write code, produce graphics or films, and test software. Musk says these agents will act like human users until the software reaches perfection. He calls it an AI-driven “software factory.”
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Musk believes this approach makes sense because software companies do not produce hardware themselves. “Since traditional software giants like Microsoft do not manufacture physical components themselves, it should be conceivable to recreate them entirely through artificial intelligence,” he explained.
Early Steps & Registration
The idea of Macrohard is not entirely new. Last month, Musk’s company xAI registered the Macrohard trademark with the United States Patent Office. Earlier, he had hinted at launching a multi-agent AI software firm powered by his chatbot, Grok. Now, with a name and structure in place, the plan is taking shape.
Powered by Colossus Supercomputer
Elon Musk’s big AI project will rely on xAI’s growing supercomputer power. The Colossus supercomputer, located in Memphis, is expected to run on millions of Nvidia’s top GPUs. This places Macrohard in the same competitive zone as OpenAI and Meta, which are also buying Nvidia’s advanced chips to power their AI models.
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Bold Challenge to Microsoft
The competition will not be easy. Microsoft has dominated the productivity software space for decades. But Musk thrives on challenges. He even refers to it as a “macro challenge.” The name Macrohard itself seems to make a playful jab at Microsoft while hinting at Musk’s intent to compete seriously.
What’s Next for Macrohard?
Musk has not shared an exact launch date, but he insists that Macrohard is “very real.” If successful, the company could change how people use software. Instead of relying on human programmers, businesses may soon depend on AI systems that work nonstop.
Whether Macrohard can beat Microsoft remains uncertain. But, as always with Musk, the journey promises excitement.
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