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Chinese smartphone maker Realme set to become an Oppo subbrand

Written By: TDG Syndication
Last Updated: January 7, 2026 14:59:01 IST

SHANGHAI, Jan 7 (Reuters) – Chinese smartphone maker Realme said on Wednesday that it was being integrated into Chinese consumer electronics company, Oppo, as a subbrand, in a move that aims to pool resources and cut costs for the two companies that share a parent firm. Realme, whose smartphones are sold in India, Southeast Asia and Europe, is owned by Chinese consumer hardware giant BBK Electronics, which also owns the Oppo and Vivo smartphone brands. (Reporting by Brenda Goh;Editing by Bernadette Baum)

(The article has been published through a syndicated feed. Except for the headline, the content has been published verbatim. Liability lies with original publisher.)

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