Rolls-Royce Motor Cars, headquartered in Goodwood, South coast of England, reported a 5% drop in sales for 2024. The deliveries fell to 5,712 vehicles from the record 6,032 sold in 2023. The luxury automaker owned by BMW. They attributed the decline to transitions involving updated models and the simultaneous launch of its first electric vehicle, the £330,000 Spectre.
The luxury motorcar maker delivered 5,712 vehicles in 2024 which is the third highest in history. They gave 6,032 deliveries in 2023 as compared to 2022 when they sold 6,021 models. Rolls-Royce Motor Cars hasn’t any link with the FTSE 100 aero engine company and they allow BMW to use its marque which is based in Goodwood, Sussex and facilities employ 2,500 people.
The automotive industry faced challenges in 2024 with delayed purchases and EV transitions. Rolls-Royce attributed its sales dip to model updates and the simultaneous launch of its first EV, Spectre.
Despite the decrease, 2024 marked the third-highest sales year in Rolls-Royce’s history. The brand continues to remain a leader in luxury automotive excellence.
Spectre Dominates UK and European Markets
The Spectre EV emerged as the company’s second-most “requested model” after the Cullinan 4×4 and became its single bestseller in the UK and Europe. Rolls-Royce refrained from disclosing exact sales figures for the Spectre but highlighted its significance in the evolving EV market.
The year also saw updates to the £300,000 Cullinan and £270,000 Ghost models, further diversifying the brand’s portfolio.
BMW Commits £300 Million to Goodwood Facilities
To support its future growth, BMW has committed £300 million to Rolls-Royce’s Goodwood operations, marking the most significant financial investment since the site’s opening in 2003. The facility, employing 2,500 people, plays a crucial role in the production and innovation of Rolls-Royce vehicles.
“This substantial investment demonstrates our confidence in the Rolls-Royce marque and ensures our future here in the UK,” said Chris Brownridge, Rolls-Royce Motor Cars’ new CEO.
Rolls Spectre
The Road Ahead for Rolls-Royce
The Motor Cars is navigating a transformative period in the automotive industry. With the successful introduction of the Spectre and robust investments in its UK base, the company remains poised to meet the challenges of a rapidly electrifying market.
