Prime Video, India’s beloved entertainment hub, has launched a new marketing campaign reaffirming its status as the go-to platform for the nation’s most buzzed-about shows. The campaign, featuring Manoj Bajpayee, playfully emphasizes the immense popularity of Prime Video’s content among Indian viewers. Covering various genres like romance, crime, suspense, comedy, horror, and more, the film underscores a simple concept: all the shows and movies everyone’s raving about are exclusively on Prime Video.
The ad begins with Manoj Bajpayee, also known as Srikant Tiwari from The Family Man, seeking viewing recommendations. He’s inundated with suggestions from all quarters, including his makeup artist’s love for “Dahaad,” his gym trainer’s endorsement of “Made in Heaven,” and strangers suggesting Amazon Originals like “The Boys” and “Farzi.” Manoj realizes that Prime Video is indeed the home of the most talked-about content.
“In our close to seven-year journey in India so far, we have had the amazing opportunity to spearhead a storytelling renaissance, offering captivating stories in multiple languages that resonate with people across the nation. We have been able to not only build a compelling slate of entertainment for our delightfully diverse customers, but have also brought cult shows like Mirzapur, The Family Man, Panchayat and so many more alive. Immersive stories, the kind that stay on everyone’s minds and become talked about, are what have solidified our position as everyone’s preferred entertainment service. 2023 has been an equally busy year at Prime Video, from the much-loved Farzi, Jubilee, Dahaad to a quirky Cinema Marte Dum Tak and gritty Bambai Meri Jaan, each show has found its core audience, and enjoyed enormous fandom. Who hasn’t been recommended a Prime Video show in a water cooler conversation at work, or a dinner with friends?” said Sushant Sreeram, country director, Prime Video, India. “This campaign originates from a simple consumer observation – there are so many shows of ours that fans and customers passionately recommend to their friends, family and sometimes even strangers! We wanted to celebrate that fandom. We take the opportunity to ignite such fandom very seriously and I am confident our future lineup of shows and movies will continue to inspire and entertain our customers.”
Manoj Bajpayee, who plays himself, underlines the impact of streaming and the popularity of his character Srikant Tiwari. The campaign will have a wide reach across various media, created by MANJA and Breathless Films, directed by Vinil Mathew. Suyash Barve, Executive Creative Director at MANJA, explained that great shows and movies drive recommendations and influence culture. Prime Video, with its highly discussed content, was the obvious choice. They decided to feature “The Family Man” because it speaks for itself and needs no recommendation.