LOGIC OR INSTINCT, WHICH DO WE FOLLOW?

During the last days of 2004, as a giant tsunami-ravaged a dozen countries, killing almost two hundred thousand people, researchers noticed something odd at the Yala National Park in Sri Lanka. The park, home to several hundred species, hardly had any animal carcasses. National Geographic magazine quotes observers reporting strange behavior from animals before the […]

by S Venkatesh - May 19, 2022, 5:09 am

During the last days of 2004, as a giant tsunami-ravaged a dozen countries, killing almost two hundred thousand people, researchers noticed something odd at the Yala National Park in Sri Lanka. The park, home to several hundred species, hardly had any animal carcasses. National Geographic magazine quotes observers reporting strange behavior from animals before the tsunami hit. Elephants screamed and ran for higher ground, turtles changed paths, and dogs refused to go outdoors. What did the animals sense that humans didn’t?

The pinstriped world of Wall Street might seem far removed from the forests of Sri Lanka, yet the same animal instincts run deep. Billionaire investor George Soros said that the onset of back pain is, for him, often “a signal that there was something wrong in my portfolio”. In his son’s words, Soros often “changes his position on the market” because “his back is killing him”. A study by researcher John Coates observed that traders who were more aware of their body rhythms made more profitable trades and could sense when ‘something just felt right.

Does this mean that we should trust our ‘gut instinct’ more often?

The answer, unfortunately, is not that simple. Almost every trader or gambler who places a bet feels that ‘today is going to be my lucky day. A look at the ranks of failed gamblers tells us that blind reliance on instinct can lead to ruin. Examples abound not just of businesses but entire kingdoms which were destroyed because the leader chose to act on an impulse or a whim. Giving our instincts a free run is like letting an angry elephant loose in a bazaar.

Scaling up and running a large enterprise requires standardization, and standardization leaves little room for subjectivity. Not surprisingly, our professional worlds elevate logic over instinct. The parameters for business decision-making, whether at Board meetings or client presentations, prioritize measurable metrics and tangible calculations. For a firm to say that decisions are made based on ‘gut feelings’ of key executives would be comical.

And yet, something valuable is lost when we rely too much on logic. Logic is often just a way for us to rationalize and reduce dissonance with a decision that has already been made based on our emotions. One needs to look no further than debates on Twitter or WhatsApp groups to witness this. Data can often be tortured to spit out a conclusion that suits a particular viewpoint.

In the numerous Board or investment committee meetings that I have attended, I have noticed that if you peel beyond the veneer of logic, key decisions almost always rest on softer factors, such as trust in the management team. Great investors focus on qualitative factors, such as the drive, energy, or integrity of the founders, instead of relying on metrics alone.

Can we leverage this power of instinct in our lives? Experience has shown me that there is a way.

First, we need to build deep expertise in the field in question. Coates’ study was done on experienced traders. My involvement in the stock markets dates back twenty-five years. Over two-thirds of those were spent focusing on left-brain analysis, involving numbers, financials, strategy, metrics, and so on. But in the last eight years, I have been able to transcend these and understand the softer realms of temperament, awareness, subtler patterns, behavioral biases, and so on. Yet, the latter would not have been possible without the former. The logical parts need to be integrated into muscle memory for the instinct to be robust.

Second, we need to polish our antennae. Today, as we increasingly tune into digital noise, we have lost the connection to nature and to the cues that it gives us. We need to tune in to signals from our bodies, minds, and the environment. Coates found that successful traders exhibited greater self-awareness of their body rhythms, such as heart rates. My practice of mindfulness meditation forms the core of my creativity, as it enables me to tap into intuition and get ideas for my writing.

As we eliminate the dust and cobwebs from our antennae, we re-establish our connection with our inner compass and with activities that nourish us deeply. We are then able to tap into the vast primeval universal intelligence. This intelligence works through processes that transcend logic and opens us up to the true power of instinct and intuition.

S.Venkatesh is the bestselling author of AgniBaan and KaalKoot, a leadership coach and an investor who has held key positions with JP Morgan, Credit Suisse and Macquarie. He writes about mindfulness and its link to creativity, business and wealth.