The Perfume Project: Journeys through Indian fragrance

Throughout history, the people of India have shown a keen interest in enhancing their surroundings and personal aroma. Rooted in a diverse landscape boasting over 18,500 aromatic plant species, this fascination has evolved into a sophisticated fragrance culture. From the rich allure of roses to the deep muskiness of oud, the earthy tones of sandalwood to the intoxicating scent of jasmine and the enduring aroma of vetiver, fragrances hold a special place in India’s essence.
Divrina Dhingra, blending scientific insights on aromatics with travel tales and historical anecdotes, delves into the significance of scent as a catalyst for memories and emotions. She explores how fragrances serve not only as a form of self-expression but also as the backbone of India’s struggling perfume industry, providing a livelihood for many. Her narrative unveils the profound impact aromatic ingredients have on the country’s identity, revealing a compelling story penned by an author well-versed in the artistry of perfumery.