World Chocolate Day 2024: Meet The Lady Behind The Viral Chocolate

Dubai’s FIX Dessert Chocolatier has captured the world’s attention with its viral sensation, the “Can’t Get Knafeh of It” chocolate bar. This innovative treat combines buttery, crispy pistachio with knafeh (Kunafa), delivering a unique flavor experience that has sparked a global craze. Despite its origins in Dubai, enthusiasts worldwide are replicating the recipe at home, drawn in by the bar’s irresistible appeal.

Sarah Hamouda, the creative mind behind Fix Dessert Chocolatier, launched the brand in 2021, inspired by her pregnancy cravings and a desire to offer more than conventional chocolates. Her handmade bars, adorned with intricate designs and filled with unexpected ingredients like filo pastry and vanilla custard, have quickly become a social media sensation, propelled by viral TikTok videos and enthusiastic customer testimonials.

From Canada to Argentina to Romania, fans are embracing Fix’s artisanal creations, ordering through platforms like Instagram and Deliveroo to savor these gourmet chocolates.“To be honest, not at any point did I think this was going to become global,” says Hamouda, adding that she’s had messages and video responses from people from Canada to Argentina to Romania. “It’s insane what’s been happening.” Each bar not only satisfies cravings but also showcases Sarah’s commitment to quality and innovation, transforming Fix from a passion project into a thriving international enterprise.

This homemade recipe recreates the magic of the “Can’t Get Knafeh of It” bar, ensuring that chocolate lovers everywhere can indulge in this delightful trend. With just four simple ingredients, including dulce de leche and chocolate biscuits, this DIY version promises to deliver the same delicious experience that has captivated chocolate enthusiasts globally.