In a groundbreaking partnership, Levi’s has enlisted Punjabi singer and actor Diljit Dosanjh as its global brand ambassador. The partnership unites two iconic forces that resonate intensely with youth culture—Levi’s iconic style and Diljit’s innovative creativity, marking the beginning of a new era of fashion and music.
Diljit Dosanjh popularly known for his uniquely admirable fashion sense, effortlessly merges traditional Punjabi attire with contemporary Western styles.
Founded in 1853, Levi’s is one of the world’s most iconic apparel brands, renowned for its timeless denim, including the legendary 501 jeans.
About Levi’s
Levi’s has consistently pushed the limits of fashion with numerous collaborations, including with celebrities like Justin Timberlake and Lily Aldridge. This coming together with Diljit Dosanjh will likely strengthen the brand image and draw a new generation with the marriage of Levi’s ageless look with Diljit’s modern style.
About Diljit Dosanjh
Diljit’s career began singing devotional music at his local gurudwara. At the age of 16, he released his first album, propelling him to fame. Appreciated for combining Punjabi pop and bhangra rhythms, Diljit’s acts and unique flair, including his trademark turban complemented with western attire, have earned him international recognition. His debut in Bollywood with Udta Punjab (2016) earned him the Filmfare Award for Best Male Debut, alongside a nomination for Best Supporting Actor.
Diljit has shattered many walls, being the first Punjabi artist to ever perform at the Coachella Valley Music and Arts Festival in 2023. He has collaborated with international superstars like Ed Sheeran and Sia, further establishing his international reach. His music and performances keep energizing masses across the world.
‘Not a new partnership’
Levi’s and Diljit’s partnership is not entirely new. During the Dil-Luminati tour, the brand itself launched special merchandise for the fans to wear their admiration for the singer.
This collaboration has opened the doors to even more exciting endeavors, including innovative advertising campaigns and one-off merchandise collections, marking a new age of fashion and music.