When buying a new car, colour isn’t just about style—it can affect safety too. Recent research suggests that certain car colours are linked to higher accident risks, making it a critical factor for prospective buyers.
The Impact of Colour on Safety
Automotive experts agree that light-colored cars tend to be safer, especially at night. Vehicles painted in white or yellow are more visible in low-light conditions, reducing the likelihood of sudden accidents. In contrast, dark-colored vehicles can blend into the environment, making them harder to spot, which can lead to an increased risk of collisions.
Red Cars: The Most Risky Choice
According to recent studies, red cars have the highest accident rate, with 60% involved in crashes. Red is often associated with danger and high energy, and it’s also the preferred colour for sports cars, which are built for speed. These factors may contribute to why red vehicles are statistically more likely to be in accidents.
Other High-Risk Colours
Following red, brown cars are also risky, with 59% of owners reporting accidents. Black cars, another popular choice especially in markets like the UK—with over 324,000 registered vehicles—have a 57% accident involvement rate. The lower visibility of these darker shades plays a significant role in their higher risk profile.
Why Colour Matters
The connection between car colour and accidents is primarily a matter of visibility. Light colours stand out more against the backdrop of roads and cityscapes, making them easier for other drivers to see. In contrast, dark colours may become nearly invisible under certain lighting conditions, both during nighttime driving and in bright daylight, potentially leading to more collisions.
As consumers continue to weigh style against safety, understanding these dynamics can help them make better-informed decisions when choosing their next vehicle.