Aprajita Toor has revolutionized the footwear industry by merging traditional Indian craftsmanship with contemporary design. Her transition from a career in advertising to creating bespoke shoes reflects her deep commitment to both customization and high-quality artistry. With endorsements from high-profile celebrities like Radhika Merchant, Toor’s brand has gained significant popularity. Looking forward, Aprajita aims to expand her brand globally, continuing to blend classic and modern styles while celebrating and preserving cultural heritage.
The essence of Aprajita Toor’s brand lies in its respect for traditional Indian craftsmanship. Inspired by India’s rich legacy of versatile techniques, each pair of footwear is handcrafted with minimal machine use to maintain traditional artistry. This approach ensures that every piece is meticulously made, though some machine work is incorporated for precision and durability.
Toor’s design philosophy seamlessly integrates traditional methods with modern aesthetics, resulting in footwear that honors cultural heritage while appealing to contemporary tastes. Her journey began with a personal need for custom-fit shoes, leading to a brand that specializes in personalized solutions. Future plans include expanding both locally and internationally, with new collections that continue to innovate while remaining rooted in timeless design.