Dior’s recent social media post sent fans of Kim Ji Won, renowned for her roles in popular K-dramas like “Queen of Tears,” on an emotional rollercoaster. The post hinted that Kim Ji Won might be stepping into the role of Dior’s new House Ambassador after she attended their boutique opening in Taipei. This news sparked excitement among her fans, who eagerly anticipated seeing her join the prestigious league of Korean celebrities associated with luxury brands.
Deleted post of #dior #KimJiwon #KIMJIWONxDIOR https://t.co/tbncX8PBer pic.twitter.com/On3QqiTNTm
— J💛Min (@JennyLie718) July 6, 2024
Kim Ji Won, celebrated for her roles in dramas such as “Descendants of the Sun” and “Lovestruck in the City,” has gained immense popularity both in South Korea and internationally. Her appearance at the Dior event seemed to signal a significant step into the world of high fashion, alongside fellow Korean stars who are icons in the industry.
However, the initial thrill was short-lived. Dior swiftly edited their social media post, removing the mention of Kim Ji Won as a House Ambassador. This unexpected change left fans puzzled and disappointed, prompting a flurry of questions and speculation online about why the announcement was suddenly retracted. To add to the confusion, Dior eventually deleted the original post altogether and replaced it with a more vague description of Kim Ji Won as “the image of elegance.” They also disabled comments on the new post, which fueled further speculation and debate among fans.
Despite this social media hiccup, Kim Ji Won’s standing in the entertainment world remains strong. Her talent and charm continue to earn her roles in popular dramas and endorsements from prestigious brands like Bvlgari and The Whoo. This incident highlights the unpredictable nature of social media announcements and their impact on celebrity endorsements and brand perceptions.