Mahendra Singh Dhoni, a legend of Indian cricket, has been named a brand ambassador for JioMart, one of the nation’s top online marketplaces run by Reliance Retail. “In addition, JioMart has changed the name of its holiday campaign, which will launch on October 8, 2023, to JioUtsav, Celebrations Of India. The JioUtsav campaign emphasizes the implication that Dhoni has provided the country with numerous opportunities to celebrate but has chosen not to partake in them. So, with renewed vigor, he is determined to share all joyous occasions, celebrations, and special moments with his loved ones, according to a Friday press release from Reliance Retail.
Dhoni will appear in a 45-second commercial. “MS Dhoni is the ideal choice for our brand ambassador because, like JioMart, his personality stands for trustworthiness, dependability, and assurance. With our loved ones, our new campaign encourages us to celebrate life and all of its special moments; “shopping” is an essential component of this joy. In a release on Friday, Sandeep Varaganti, CEO of JioMart, stated that non-metro regions now make up about 60% of the company’s total sales, a sign of steady growth and a real testament to the success of our efforts to democratize digital retail.