The India office of American Pistachio Growers (APG) has announced Jasprit Bumrah, one of the world’s leading cricket icons, as the brand ambassador for California-grown American pistachios for the 2024-25 season.
Garth Thorburn, Minister Counselor for Agriculture at the US Embassy in India, expressed his excitement, saying, “Jasprit Bumrah’s dedication to excellence makes him the perfect ambassador for APG. This partnership strengthens the bond between our nations and promotes a shared vision of health and wellness.”
Bumrah, exclusively represented by RISE Worldwide, shared his enthusiasm about the collaboration: “I’m thrilled to partner with American Pistachio Growers. Nutrition plays a huge role in my performance, and pistachios are the ideal snack. They’re packed with protein and healthy fats, providing sustained energy throughout the day.”
Dr. Siddhant Bhargava, celebrity nutritionist, emphasized the health benefits of American pistachios for athletes: “Rich in antioxidants and complete proteins, they aid in muscle regeneration and repair, offering essential nutrients for peak performance.”
Sumit Saran, Indian representative for APG, highlighted the significance of the partnership: “Jasprit Bumrah’s achievements have inspired many, and we are proud to have him promote American pistachios to health-conscious consumers in India. With growing awareness about the health benefits of pistachios, demand continues to rise in India, a key market for us.”
American pistachios are widely available across India through major e-commerce platforms and dry fruit retailers. Consumers can search for “California pistachios” to choose from a range of options.
APG is a non-profit trade association representing over 865 growers in California, Arizona, and New Mexico. More information can be found at www.AmericanPistachios.in.