Invest India projects a promising outlook for India’s e-commerce landscape, forecasting a substantial surge to $325 billion by 2030, aligning with a digital economy set to reach $800 billion in the same period.
With India boasting the world’s second-largest internet user base of 881 million, the country is poised to become the third-largest online retail market by 2030. This growth is fueled by a rapidly expanding internet user base and a thriving digital economy.
The report envisions India leading the charge in online shopping, with an estimated 500 million shoppers by 2030. Factors contributing to this growth include soaring internet access, projected to reach 87% of Indian households by 2025, particularly driven by mobile internet usage, and a growing online shopper base across rural and urban areas.
Affordable data prices play a significant role, driving e-commerce adoption by making data plans accessible to more people. Other drivers include the increasing number of smartphone users, the dominance of Unified Payments Interface (UPI) in digital transactions, and the availability of local language content.
Invest India highlights the shift towards rural-driven e-commerce, with substantial demand anticipated from tier 2-4 towns and rural areas by 2026, supported by government initiatives and the rise of quick commerce.
Overall, Invest India’s report paints a compelling vision of India emerging as a global e-commerce powerhouse by 2030, buoyed by a growing internet user base, affordable data access, and a robust digital infrastructure.
