On the home-grown technology in the name of ‘Swadeshi,’ Indian Union Minister of Education Dharmendra Pradhan has recently approved Arattai, an instant messaging application totally developed in India. Arattai seeks to position itself as an alternative to popular applications like WhatsApp since it cherishes simplicity, security and ease of use.
What is Arattai?
The Arattai means casual chat in Tamil and developed by Zoho Corporation in Chennai, Arattai is a forum for simple everyday communication, letting users write text messages, share multimedia content and send documents effortlessly.
Apart from chatting, Arattai also supports voice and video calls, story-sharing and channel broadcasting. The app is primarily tailored for personal use, but business-oriented features are provided to help companies connect with their audience effectively.
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What are Features that Define Arattai?
The features of Arattai cover the range of user needs:
- Messaging features including individual and group conversations
- Voice and video calls that come with end-to-end encryption ensuring privacy
- Sharing files, pictures and videos easily
- Story feature and broadcast channels for keeping everyone updated
- Business-oriented tools targeting marketing and audience interaction
- Such a functional mix also enables Arattai to be branded as a highly versatile platform for both casual and professional users.
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How is Arattai Different from WhatsApp?
The difference in the extent of encryptions is one point of divergence that sets Arattai apart from WhatsApp. While Arattai provides end-to-end encryption for calls, it is not the same for messages as the way WhatsApp does with all its call and messages. This can stand to be one of the factors deciding for the very security-minded users. The Indian route to the creation of Arattai gives it an unquestionable standing for acceptance in India’s digital ecosystem.
What is the Current Buzz around Arattai?
The Minister Pradhan endorsed the app on social media, associating it with the PMs cry for supporting local and the spotlight on the Arattai has grown. This endorsement is all in sync with the government’s ongoing Swadeshi campaign to promote Indian digital platforms. Union IT Minister Ashwini Vaishnaw, during a cabinet briefing, also called out Zoho’s software suite while thus putting accent on the government’s preference for indigenous technology over that from abroad, Microsoft.
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Disclaimer: This article is for informational purposes only. Features and security of the Arattai app may evolve as updates are released by Zoho Corporation.
