Denim, the indomitable, ever blue (read green) fabric is a sartorial staple for one and all. Love it or loathe it you cannot escape it. Denim in the form of jeans, jackets, dungarees and shorts is welcome, season after season with open arms (and thighs).
Move over skinny fits and make way for the high-rise waist fits in relaxed styles. Music to the ears of the conscious consumer as slouchy jeans constitutes a fraction of elastane. Elastane present in a pair of skinny jeans or jeggings is unrecyclable and detrimental for the planet.
But where did it all go wrong for skinny jeans? ‘Jeggings ruined them,’ says Donna Wallace, ELLE U.K.’s former Accessories Editor, who favours a pair of straight-leg men’s jeans that she’s cut off at the hems. ‘As soon as they started bastardising the denim and putting in too much stretch, it became trashy.’
Marks and Spencer, Levi’s and H&M are known for conscious sourcing. H&M’s goal is to use 100 percent recycled materials or biodegradable materials by 2030. They have a variety of denim so use your discretion when you make your next purchase. Head over to Marks and Spencer and H&M Indian e-commerce sites to add to your cart.
We’ve just about changed from sweatpants and PJs (sweatpants and jammies have been everyone’s Covid crush). It does not come as a surprise that the women of social media and fashion weeks alike have turned to baggy ‘dad-style’ and vintage ‘mom-style’ style jeans rising up the trend charts.
Our B-town celebrities have established that denim styles today and are moving away from slick silhouettes to more relaxed and voluminous ones. Here is our trendsetting actor Kareena Kapoor Khan sporting a high waist relaxed fit. Deepika Padukone makes the siren go off in her baggy boyfriend jeans.
Superdry, the uber-trendy Japanese-inspired brand has some swish styles a lot have been raving about. Their Phoebe lightly washed wide-leg jeans is a chart-topper with its comfortable fit. You can find it on clothing websites like Ajio and Tata CLiQ.
Mom jeans, dad jeans, boyfriend jeans alike are making waves. It is easy to wear ticking the boxes off on the comfort list. Date nights or iconic airport looks denim always does it.
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