As alcohol prices plummet, Noida liquor stores are seeing an unprecedented consumer frenzy. Retailers are giving deep discounts to move inventory before the Uttar Pradesh Excise Policy 2025 is adopted on April 1; therefore, bottles worth Rs 3,100 are being sold for as little as Rs 1,000.

Residents are stockpiling in large quantities ahead of these deals disappearing given foreign alcohol sold at half price and beer available under ‘Buy 1 Get 1’ promotions.

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Why Are Alcoholic Beverages So Cheap?

Replacing 80% of current liquor licence holders via an e-lottery system, the Uttar Pradesh government has carried out a significant overhaul of its excise policy this year. Unlike the last six years, when licences were automatically extended, the new plan permits fresh market contestants.

Liquor stores are offering great bargains to help clear current inventory and adjust to the next changes, therefore driving a buying craze among clients.

Sales Boom: Noida’s Liquor Boom

Daily sales at the Noida liquor market run high, probably:

  • 10,000 bottles of beer
  • 30,000 bottles of foreign liquor
  • 40,000 bottles of country liquor

This produces daily income of about Rs 3-4 crore. Excise authorities expect sales growth of 30-40 percent just before March 31 thanks to the major discounts.

New Composite Stores Under One Roof: IMFL and Beer.

“Composite shops,” where beer and Indian Made Foreign Liquor (IMFL) will be sold together, represent yet another major change in the excise policy. Before, these were independent magazines.

Noida’s overall number of liquor stores has been lower from 535 to 501 consequently including:

  • 239 composite shops
  • 234 country liquor shops
  • 27 model shops
  • 1 bhang shop

Liquor stores in Lucknow are also giving great offers, therefore the discount wave has extended beyond Noida. Large banners outside model shops tout special sales, urging patrons to take utmost advantage of the discounts before they vanish.

Discount Breakdown by State:

  • Rs 150 off on full liquor bottles
  • Rs 80 off on half bottles
  • Rs 30 off on quarter bottles
  • Beer prices reduced by Rs 20-40 per bottle, depending on the brand

These promotions provide many people a perfect chance to stock up before prices for liquor go up once more. Stores are seeing a surge of bulk customers getting ready for the price reset after March 31. Revenue officers verify that the shopping madness will run on until March 31, at which point the different pricing policy will be put into practice.

Now is the best (and least expensive) time to replenish your preferred beverages if you have a party in Noida planned. Noida liquor stores present great bargains when the fresh excise policy is issued. Get your preferred beverages by March 31.