The initiative honours PM Modi’s lifelong belief in seva (service) and invites citizens to take part in acts of service through digital experiences. (Photo: ANI)
To celebrate Prime Minister Narendra Modi’s birthday on Wednesday, the NaMo App launched Seva Parv 2025. It is a 15-day digital volunteering festival that will continue till October 2. The campaign also marks the birth anniversaries of Mahatma Gandhi and Lal Bahadur Shastri.
The initiative honours PM Modi’s lifelong belief in seva (service) and invites citizens to take part in acts of service through digital experiences.
According to a release, Seva Parv 2025 is a collection of interactive activities on the NaMo App. It encourages people to join the nationwide movement of service. The modules combine volunteering, learning, and sharing wishes for the Prime Minister.
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Inspired by the mantra, “Seva hi sankalp, rashtrapratham hi prerna” (Service is the resolution, nation first is the inspiration), the campaign offers seva-inspired modules, quizzes, exhibitions, and digital experiences that highlight Modi’s life and vision.
The campaign gives citizens 15 options to serve. Activities include planting a tree under the Ek Ped Maa Ke Naam initiative, donating blood, and joining Swachh Bharat campaigns.
Participants can upload selfies of their acts of service on the NaMo App, and the most active users will feature on the Seva Leaderboard and receive personalised certificates.
The Virtual Exhibition, titled “Prime Minister Modi Seva hi sankalp, rashtrapratham hi prerna”, showcases milestones from PM Modi’s journey, and it includes immersive panels, videos, and the Modi Milestones Photobooth, where users can click selfies against backdrops from his life.
The 'Know Your NaMo' Quiz tests knowledge of PM Modi’s leadership, as it has 10 questions, and users can try multiple times until they score 10/10. Winners receive downloadable certificates.
A key feature is the AI Shubhkamna Reel. It uses artificial intelligence to create custom birthday wishes for PM Modi. Citizens can enter details like their name, profession, and government schemes they benefited from. The app then generates a personalised video greeting with AI audio and script.
Another activity, Discover Your Modi Trait, allows users to answer questions and learn which of PM Modi’s qualities they share. They receive a personalised trait card showing their shared strength.
As a symbolic gesture, the Main Bhi Modi module invites people to upload selfies while performing seva. The images will form a digital collage portrait of PM Modi, representing unity through service.
The NaMo Book Collection offers books on PM Modi’s life and works, which citizens can order for themselves or gift. The NaMo Merchandise store features T-shirts, mugs, and caps with new slogans.
World leaders wish PM Modi features greetings from world leaders, dignitaries, and international figures, and it reflects PM Modi’s global stature and allows citizens to view wishes in real time.
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