Amul milk price decision to increase by 2 rupees, customers are expressing concerns, noting a recurring trend of price hikes following elections.
The cost of a one-litre pouch of Amul Taaza milk, previously priced at Rs 54, has now risen to Rs 56, while Amul Gold, previously at Rs 66, is now Rs 68.
This sudden increase has triggered mixed reactions, particularly from the middle class, who feel the pinch of rising expenses. Many customers find even a 2 rupee hike burdensome.
“Some customers voiced frustration, citing the difficulty for the middle class. They suggest gradual increases rather than a sudden jump,” said one customer.
Echoing similar sentiments, another noted, “After elections, everything seems to go up, leaving us helpless.”
However, some remain unfazed by the Amul milk price hike. “An increase of 1 or 2 rupees doesn’t bother me much. They have their business to run too,” commented another.
Amul’s decision to raise prices by approximately Rs 2 per litre has impacted all markets across the country.
In a statement, Amul attributed the increase to a 3-4% rise in MRP, which is lower than average food inflation. Notably, there had been no price increase in major markets since February 2023.
The hike was attributed to increased operation and milk production costs. Amul highlighted that member unions raised farmer prices by 6-8% over the last year.
“Amul ensures that almost 80 paise of every rupee paid by consumers for milk and milk products goes to milk producers. This price revision aims to sustain remunerative milk prices for our producers and encourage higher milk production,” the statement concluded.