In an innovative marketing move, e-commerce giant Flipkart has rolled out ₹1 auto rides in Bengaluru, promoting its UPI payment system ahead of the highly anticipated Big Billion Day sale. This unique initiative aims to enhance convenience for commuters in the tech capital while showcasing the ease of using Flipkart’s UPI services.
A New Way to Travel
Residents of Bengaluru were quick to embrace the campaign, which allows them to book auto rickshaws for just ₹1. The initiative not only facilitates affordable transportation but also highlights Flipkart’s commitment to improving user experience. To further support this effort, the company has set up stalls in strategic locations, assisting commuters with their auto bookings during peak hours.
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A spokesperson for Flipkart stated, “Flipkart UPI just pulled off an amazing campaign, offering auto rides for ₹1 during peak hours in Bengaluru to kick off the excitement around the Big Billion Days sale.” The spokesperson added that the campaign quickly gained traction on social media, with people lining up for the ₹1 rides.
Social Media Buzz
The campaign has generated considerable buzz online, with numerous social media posts celebrating the affordable auto rides and sparking a wave of creative memes. One user remarked, “So Flipkart UPI woke up and casually told the people of Bengaluru that they no longer need to worry about auto ride rejection. Goated marketing move in my opinion. Watch how Flipkart UPI changed the game!”
Another user humorously noted, “Auto at ₹1 in Bangalore sounds more impossible than me getting a reply from my crush, but FK UPI did it. Watch how Flipkart UPI changed the game.”
Calls for Expansion
While the campaign has proven popular in Bengaluru, users from other cities are now clamoring for similar initiatives. One user expressed their disappointment, saying, “No man, what have we non-Bangalore people done to not get these Re 1 auto rides? Hume bhi waise hi reject karte hain ye Autowaale, listen to us, Flipkart UPI.”
As Flipkart gears up for its Big Billion Days sale, the ₹1 auto ride campaign not only offers a practical solution for commuters but also emphasizes the convenience of digital payments through Flipkart UPI, potentially paving the way for similar initiatives in other cities across India.