DMRC Launches Digital Campaigns for World Suicide Prevention Day 2024

On the occasion of World Suicide Prevention Day 2024, the Delhi Metro Rail Corporation (DMRC) has initiated a digital awareness campaign aimed at promoting mental health awareness and suicide prevention. This global event, observed annually on September 10, encourages understanding, compassion, and open dialogue on mental health challenges, particularly focusing on suicide prevention.

DMRC’s Digital and Visual Campaign: Spreading Hope and Resilience
As part of the campaign, DMRC has placed banners and digital displays across key metro stations in Delhi, sharing messages of hope, resilience, and support. The initiative aims to engage the public through digital platforms, emphasizing the importance of mental well-being. Through hashtags like #NeverGiveUp and #ChooseToLive, DMRC is encouraging open discussions about mental health, breaking down the stigma surrounding it.

These campaigns are designed to foster a supportive environment, encouraging individuals facing mental health challenges to seek help and avoid extreme measures. By addressing such sensitive topics in public spaces, DMRC is contributing to a culture of understanding and support for those who need it most.

Global Context: The Impact of Suicide on Public Health
According to the World Health Organization (WHO), suicide remains a major public health challenge, with over 700,000 deaths annually worldwide. Each suicide leaves behind a ripple effect, impacting families, communities, and society as a whole. Campaigns like DMRC’s play a crucial role in addressing this issue by spreading awareness and creating a safe space for people to seek help.

The 2024-2026 Theme: “Changing the Narrative on Suicide”
The triennial theme for World Suicide Prevention Day from 2024 to 2026 is “Changing the Narrative on Suicide”, with the call to action, “Start the Conversation”. This theme focuses on reducing the stigma surrounding suicide and encouraging open conversations about mental health.

By transforming how society perceives suicide, we can move away from a culture of silence and judgment toward one of understanding and compassion. Each conversation, no matter how small, contributes to a broader effort to support individuals and prevent tragedies.