One of the comments on Delhi Police’s recent Instagram post on December 31 remarked, “If creativity were personified.” On the final day of 2023, the police provided a cautionary New Year’s advisory, uniquely incorporating a Bollywood flair.
The police department used the titles of several films released in 2023 along with Sidharth Malhotra’s upcoming web series ‘Indian Police Force’ to impart the message. Wondering how? Well, take a look:
“New Year’s Eve par ‘Mast Mein Rehne Ka’ lekin ‘Zara Hatke Zara Bachke’. Agar ‘Animal’ ban kar ‘Bawaal’ ya ‘Non Stop Dhamaal’ machaaya toh kahi aisa na ho ki 2024 ka pehla din ‘The Great Indian Family’ ke bajaaye ‘Indian Police Force’ ke saath manana pade,” Delhi Police wrote. It loosely translates to “have fun on New Year’s Eve but be mindful or else you may end up celebrating the first day of 2024 with the police instead of your family.”
The police department employed Hindi movie and web series titles creatively to deliver a powerful message. Within just one hour of its Instagram posting, the content amassed more than 3,000 likes and elicited over a hundred comments.