Breaking stereotypes while taking the legacy forward

Anubhav Gupta, Director, Artek Enterprises Pvt Ltd, is a quintessential businessman, who has changed the way we think about the family business. A graduate of St Columba’s Delhi, Anubhav did his bachelor’s degree from Amity University, Noida. After acquiring some experience, he pursued his post-graduation from RMIT University, Melbourne, and later joined Artek Enterprise. Taking the legacy forward, this new age entrepreneur is changing the perception of family enterprise. Here are the snippets from the conversation he had with The Daily Guardian.

“I knew from the very beginning that I would be a part of my family enterprise. There is no better learning than that from within. That has helped me explore every aspect of our business,” he told The Daily Guardian

“The enterprise was established in 1979, two major roles of our company are to provide key IT solutions to the government of India, and providing industrial machines from Germany for the plastic manufacturing industry” he added.

Anubhav Gupta has the opportunity to embark on exploration sprees regarding the innovation and novel strategies, while his parents take care of the other departments.“Being the director of the company I look at innovation and finding new ways to expand our product line. Being in the family business, I have had the opportunity to explore more, as my father looks after the vision of the organization & the mother takes care of the financial side,” said Anubhav

Talking to The Daily Guardian about the intricacies of the information technology industry, Gupta said, “IT is a dynamic industry, where the demand is increasing every 6 months. With the changing times, we have new products & solutions. Today we are working on providing home solutions for security, which we had never done before. We add new products & solutions to our portfolios and it is a constant on-going process”

“For opportunities to rise, we need to change the vision a bit now. We are adapting to the change quickly, as the way to do business is completely different now. Our clients also have become more demanding. Things we couldn’t sell for months earlier now have become an essential eg. video conferencing. There is a silver lining for us as the demand for IT solutions is increasing, our product line is expanding,” he added.

Gupta believes that following the lines of the family business is different from starting a new one, however, both equip the businessman with a vital set of experiences. “Starting your own business is simpler than following a legacy because the challenge of shifting the direction of a medium or large-scale business is much harder than implementing your own ideas. Existing business can’t be very agile and in today’s day and age, we need that. At the same time, a family business comes with a lot of experience & goodwill which has no substitute,” concluded Anubhav Gupta.