Big B to do ‘Khushboo Gujarat Ki’ campaign around Kevadia

Ever since Prime Minister Narendra Modi was the Chief Minister, he had a dream that Gujarat would become a tourism hub, now that dream is coming true. Gujarat’s tourist places have become world-famous, first after the development of Kutch and now the Statue of Unity and the development of Kevadia around it which is being considered to promote the campaign starring Amitabh Bachchan.

The ‘Khushboo Gujarat Ki’ campaign will no longer be just about Kutch. A senior government official said that the campaign is being planned around Kevadia. “If you haven’t seen Kevadia, then you have not seen anything,” the new tagline will say.

Sources reveal that the discussions have started that Big B is going to star in a new ad film to promote Kevadia’s tourism development around the Statue of Unity. The world’s tallest statue and the new attractions built around it have enhanced its tourism value.

The Gujarat government led by Chief Minister Vijay Rupani wants the ‘Khushboo Gujarat Ki’ campaign to attract the attention of the tourists from all over the world and this time only Kevadia would be there.

The earlier done ad films done for the campaign included Kutch, Gir, Buddhist Caves, Ambaji, Gujarati Handicraft, Saputara, Gujarat’s Architect Modhera’s Sun Temple and Ahmedabad. Since Kevadia has been revamped, the Gujarat government is now considering this campaign and shooting dates are likely to be announced soon. Once the campaign agreement and shooting dates are set, Amitabh Bachchan will come to Gujarat. Apart from the Statue of Unity in Kevadia, the veteran actor is likely to do jungle safari, river rafting and also visit Butterfly Garden. Amitabh Bachchan’s new ad film might be shot around these tourist spots.

Recently, Prime Minister Narendra Modi inaugurated 17 projects in Kevadia. Preparations are going on to invite Big B for international branding.