In the ad, the Amul girl is shown in traditional dress, standing on the tip of a boat while performing the viral dance move. (Videograb)
Amul has once again won the hearts of people on social media. Amul released a special ad featuring the famous Amul girl doing the viral “aura farming” dance step for Onam. The ad smartly mixed tradition with a trending internet craze.
In the ad, the Amul girl is shown in traditional dress, standing on the tip of a boat while performing the viral dance move.
The post, which was shared on Instagram by Amul Keralam with a festive caption in Malayalam, quickly went viral. By August 26, 2025, it had over 1.2 million views along with thousands of comments and shares.
Rayyan Arkan Dikha, an 11-year-old Indonesian boy, developed the Aura farming dance trend. His video of dancing on the edge of a boat during a local race became an internet hit. The move represents strong vibes and confidence. For Gen Z, it’s about being the “main character” wherever they are.
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By including the Amul girl in this trend, the brand made itself relatable to young audiences while keeping its festive charm for older generations.
The Onam ad struck the right balance of fun and festive mood. Social media users shared memes, reactions, and jokes. One user, Swati Sanghadia, wrote, “Amul ads are always amusing and leave a lasting laugh or a smile.”
Another, Vaahiid Minglani, joked, “We got Amul girl aura farming before GTA6.” A third comment summed up the buzz: “Winner of the trend.”
User Akansha Bage added, “Thank you for keeping the ad industry wholesome.” These reactions show how Amul continues to connect across age groups, making everyone smile during festive times.
For decades, Amul has used the Amul girl to reflect current events with humour and creativity. From politics to movies, she has always been part of the moment.
This time, by tapping into aura farming, Amul proved it knows how to stay relevant in the digital age. Amul adds its own touch of wit and warmth, unlike brands that just chase trends.
The Onam campaign is not just an ad—it’s a celebration that entertains while keeping the brand loved. That’s why Amul ads are often called timeless.
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