They say a zeal for entrepreneurship runs in the family, and when the family is one of foodies, as in the case of brothers Sharad and Naresh Madan, the food business comes calling. The brothers, co-founders of the popular Delhi eatery, Imperfecto, have made an impact in the hospitality industry despite being the first-generation business pioneers in their family.
Khubani
Madan brothers
Imperfecto, Dwarka
Though the seeds of the brand Imperfecto, which has now completed a decade in the business, were laid by their father, Suresh Madan, in the venture’s first outlet at Hauz Khas Village in New Delhi, it was Sharad and Naresh who took it forward and made it the well-known brand it is today with over 10 branches across Delhi-NCR. Their newest venture, Khubani, is a passion project of Madan’s. Sharad says, “I guarantee this new venture of ours will provide a door into regality and help you embark on a veritable journey for all the senses to enjoy!”
Sharad, a Bachelor of Commerce graduate from Delhi University, is an artistic and creative persona whose constant endeavour is to bring to his clientele unique experiences from around the globe. Naresh is a BBA graduate from Memorial University of Newfoundland in Canada and is known for his high sales acumen. Their ability to marry their business skills with their creativity allows them to breathe life into Khubani, which has a truly unique concept. It is a Persian bar which offers a series of delicious cocktails and food made by skilled chefs, along with a line-up of international artists performing live entertainment.
Naresh says, “We have built our brand from scratch. With no industry background, it was only our vision that brought us to where we are today. I have personally shuffled between outlets in Connaught Place, Noida, and Cyber Hub in Gurugram in a day, while Sharad spent his days in transit from Delhi to Noida, and nights at the outlets studying operations and garnering authentic responses. To both of us, delivering what the clientele requires takes precedence over everything else. However, they also point out that no journey is without obstacles. They survived three national lockdowns amidst the pandemic, which were tough times for the industry in general. Yet, they are now riding high on the success of Khubani.
In their leisure time, the brothers enjoy travelling to the hills and listening to music across genres. They also like exploring restaurants and bars, so they can learn new skills on the go. When asked their motto for success, they say, “A man paints with his brain and not with his hands.” If you are not the artist, you can still get things done, but you have to be an artist from the brain. “
Speaking about Khubani, Sharad says, “Laden with shimmering chandeliers, doused in red hues, this beautiful restaurant will transport you to the mythical and magical world of Khubani! As soon as you step into the enigmatic foyer, we take you on a journey like no other; a voyage all around the world and an escapade into the lifestyle of modern-day royalty. We are an amalgamation of global cuisines and Persian culture and offer a unique dining experience.
Khubani reflects this tryst of international cultures with a distinct ethnic touch through its scenic mastery across its two-floor property. Each corner of the space is different to the other-personally curated and handcrafted by us. “
Naresh adds, “An exquisite ambiance is created by the chandeliers that have been sourced from all over the world, looking down upon guests while mystical dim red lighting engulfs the aura of the venue.” Persian rugs carrying intricate tikari work from Rajasthan adorn every corner of the venue. At the entrance, flows a reservoir of opulence through a magnificent fountain, and sculptures and period art pieces bring walls to life, while hand-cut mirrors sparkle, and champagne showers arrive in a stunning palki! “
The duo described Khubani as a multi-destination space that is experiential, as it has eight separate rooms within it to offer privacy and exclusivity. Sharad explains, “Khubani is the story of a royal Persian bar introduced in India for the first time where good food, good drinks, and Persian interiors welcome you during the day for lunch, and the night sees the space being converted into a high-energy bar with performers from all around the world.”
Naresh ends with, “Khubani is a Persian bar which is hand-curated by Imperfecto Designs, it’s a perfect blend of best cocktails, an international culinary team of chefs, and international artists performing various entertainment acts for you. We have created a blend the likes of which has never been seen before, which won’t let you go back home. Nights at Khubani are spectacles to marvel at. Experience enthralling entertainment through an array of performers at the hub. Allow us to take you on this magic carpet ride into the world of Khubani, where modern royalty dwells. Come explore the mystery of Khubani! “
Noor Anand Chawla pens lifestyle articles for various publications and her blog www.nooranandchawla.com.
