As the second month of the year rolls in, many people want to elevate their health goals to the next level. Having watched their food consumption religiously and worked out regularly in the month of January, they are ready to scale up. This can easily be done by including protein supplements in one’s diet. By consuming high-performing nutritional supplements, one gets access to easy and convenient sources of complete, high-quality protein. This is a great way for people who are trying to build muscle or working towards increasing the intensity of their workout, to have more protein than is present in a normal diet. Those who are recovering from injuries also benefit from consuming protein supplements, as do vegetarians who have access to fewer sources of protein. There are a wide variety of protein supplements on the market that one can choose from, but not many of these are homegrown or assure transparency to their consumers. Delhi-based Abbzorb, which makes proteins, amino acids, gainers, and other supplements, offers the solution to this problem. Founded by Anish Garg and Namrata Aggarwal in 2019, this brand of nutritional supplements addresses the market gap of a reliable Indian brand committed to providing the nutrition claimed on the products, while being supported by independent internationally accredited lab results.
“We pledged that we would provide high quality and true-to-label products to customers. I have extensive industrial experience in the field of nutraceuticals, ingredients and co-manufacturing which allowed me to form a dynamic team to give life to this vision,” says Garg.
Aggarwal adds, “We strive to provide the most suitable health supplements for performance, quality and taste. Our products were launched after a year of intensive market study and consumer research. To maintain transparency, we provide detailed test reports as well as nutritional and ingredient listings accessible to anyone. We are proud to say that because of our stringent verification methods, our Abbzorb products cannot be duplicated. Each batch has individual lab reports that accompany them.” Abbzorb’s team consists of a food technologist, dairy technologist, nutritionist, and a three-stage sensory panel with a broad spectrum of knowledge on application, raw material, nutrition, and health. A state-of-the-art research and development lab and a controlled atmosphere manufacturing facility, ensures the products have minimal nutritional losses and effective bioavailability. The products are retailed on their e-commerce website abbzorb.com, as well as on Amazon, Flipkart, Snapdeal, and will soon be available on Nykaa too.
The founders share their most popular products as being the Whey Protein with effective digestive enzymes. Their Whey Isolate, which is a higher grade of protein, comes in Chocolate, Vanilla and Mango flavours and is also popular. They are suitable for an intense workout as they are effective in muscle gain and provide nutrition for your post workout recovery. To assure themselves of the highest quality standards, one can download the lab tested reports after every purchase. The products contain no added sugar or soy protein, nor any preservatives.
“We have a 50 percent returning customer rate for our brand which is our biggest asset. It instills confidence and self-belief in our products. Now, we would like to scale up to untapped audiences and offer our product range to consumers who haven’t tasted Abbzorb. For this, we plan to increase our reach through effective marketing,” explains Garg.
Despite being a relatively new brand on the market, they have managed to register significant growth. From the financial year 2019-20 to the financial year 2020-21, they had a growth of 346 percent on their primary retail platform abbzorb.com, on Amazon it was 111 percent and on Flipkart it was 265 percent. Aggarwal shares their future plans by saying, “We would like to bring on an eminent personality as our brand ambassador to instill more confidence and trust among consumers. This will attract new customers whom we are hopeful of retaining, as has been the trend over the years.” If you are looking to make the most of your workout routine by shaking things up, now is the right time to explore and introduce high-quality protein supplements in your diet. You are sure to see a positive difference quite quickly.
The writer pens lifestyle articles for various publications and her blog www.nooranandchawla.com. She can be reached on nooranand@gmail.com.