Food vlogging in India saw a high rise during the Covid-19 pandemic. As people stayed indoors, they turned to online content for recipes and food reviews. The quarantine extended for months, the shared recipes, cooking tips, and restaurant reviews for fun became a matter of creating content. Many hit the record button on their devices and quickly turned into content creators.
With restaurants focusing on delivery during the pandemic, vloggers started reviewing these services, helping viewers decide what to order and from where. This not only supported local businesses but also kept people connected to new food trends.
Food vlogging also became a way for people to explore new dishes and cooking methods safely at home. The personal touch and authenticity of vloggers’ content resonated with audiences looking for comfort and inspiration during tough times.
As a result, Food vloggers are taking the internet by storm with their unique and engaging content, often featuring mouthwatering dishes and beautifully crafted cooking videos. They share personal recommendations for restaurants and tourist destinations, highlighting the delightful food these places offer. Through creative photos and videos, food bloggers inspire their audience to explore new culinary adventures and try out exciting recipes.
Here are some food vloggers which grew influential post-pandemic:
- Sanjyot Keer, known for his platform “Your Food Lab,” skyrocketed to fame during the COVID-19 pandemic with his inventive and user-friendly approach to cooking. His Instagram and YouTube channels became go-to destinations for home cooks seeking creative yet practical recipes that could be easily replicated in home kitchens. Sanjyot’s recipes span a wide range of cuisines and cooking styles, from quick meals to elaborate desserts, all presented with a flair that resonates with a diverse audience.
- Deeba Rajpal, under her blog “Passionate About Baking,” captivated a global audience with her exquisite baking recipes and captivating food photography. Her detailed instructions and artistic presentation not only inspired novice bakers but also seasoned enthusiasts looking to hone their skills during lockdowns. Deeba’s blog became a sanctuary for those seeking not just recipes but a community centered around the joy of baking.
- Shivesh Bhatia, a young and charismatic baker, gained popularity through his engaging presence on social media platforms like Instagram and YouTube. His straightforward dessert recipes and approachable demeanor endeared him to followers eager to try their hand at baking at home. Shivesh’s tutorials, often infused with personal anecdotes and tips, turned baking into an accessible and enjoyable experience for many.
- Kirti Bhoutika, also known as Hungry Soul by Abha, carved out a niche with her diverse repertoire of recipes tailored to different tastes and dietary preferences. Her vibrant Instagram feed not only showcased delicious dishes but also provided practical cooking advice and kitchen hacks that empowered her followers to experiment fearlessly in their own kitchens.
- Parul Jain, through her blog “The Dreamy Palate,” focused on promoting healthy and nutritious eating without compromising on flavor. Her recipes emphasized wholesome ingredients and mindful cooking practices, resonating with a growing audience interested in wellness and balanced meals post-pandemic.
Indian food vloggers have spurred economic growth by encouraging home cooking, driving sales of ingredients and kitchen products. Their collaborations with brands in the food and hospitality sectors have also bolstered economic activity. Additionally, they promote India’s culinary diversity, boosting cultural exchange and tourism interest.
