Kate Nash has announced her very unorthodox way of financing her upcoming tour, she is selling pictures of her posterior on OnlyFans. The 37-year-old describes the experience as empowering, fun, and funny and jokingly told her critics to “kiss my a– (for a price, of course). OnlyFans, a subscription-based platform launched in 2016 by Tim Stokely and his father Guy, has become a popular space for creators across genres. While the platform hosts diverse content, much of it is explicit, and users pay subscription fees ranging from $5 to $50 per month to access content.
Nash, who admitted to enjoying the attention, said she joined the platform for extra income to support her tour while ensuring fair compensation for her band and crew. Kate Nash is not the only artist who has taken to this platform; others, such as Lily Allen, Cardi B, and Iggy Azalea, have also used OnlyFans for non-explicit content. Allen, for instance, posts pictures of her feet under the username @lilyallenFTSE500 for a monthly fee of £8, and she says that the platform is now more profitable than streaming services, which pay little per play.
OnlyFans has experienced high growth and has over four million creators currently using the service. 80% of the revenue is given to the creators while the platform takes 20%. It has diversified into varied content such as yoga videos though associated with adult content. The platform has reported $1.3 billion in revenue for the year ending November 2023 as compared to 20% to the previous year. OnlyFans CEO Keily Blair explained that it was more than a site specializing in explicit content but offered creators a space to operate within their fields and garner money without the shackles of their industry.
Originally designed as a pay walled social media platform, OnlyFans went viral during the pandemic when various public figures like Bella Thorne and Cardi B started using it temporarily. Many have used this as a supplemental source of income, but for one former estate agent, it became the source of income because of supportive subscribers. However, establishing a presence on OnlyFans can be a bit demanding since creating content and interacting with fans requires time.
Since its launch, the company has paid out more than $15 billion to the creators. Some creators made millions of dollars in their very first year, like Dannii Harwood. Some creators, such as Kate Nash and Lily Allen, remain silent on their earnings but the owners have seen gigantic profits from this company. According to the latest available data, for 2023, Leonid Radvinsky, owning 75% of the company, took out a dividend of $472 million, and Stokely is estimated to be worth almost $3.8 billion.
