MUMBAI: India’s iconic billion-dollar brand Thums Up by Coca-Cola India just dropped a high-octane ‘Taste the Thunder’ anthem with HanumanKind and Vishal Dadlani. Capturing the brand’s signature toofani spirit, the line “Aaj Kuch Toofani Karte Hain” forms the lyrical core for the song – packing in raw, unapologetic energy and youthful attitude in every beat.
Thums Up’s collab with HanumanKind and Vishal Dadlani amplifies youth relevance and sharpens its position as a bold cultural innovator. Reflecting Thums Up’s strong taste and toofani personality, both artists embody intensity, instinct, and individuality. HanumanKind brings in the uncompromising edge of India’s new-age hip-hop movement – raw and rooted in street cred. Vishal brings decades of mainstream cultural authority and cross-generational rock resonance. Conceptualized by WPP Ogilvy, and produced in collaboration with Universal Music Group, the Taste the Thunder anthem puts out a clarion call to youth to do something epic today!
The anthem was debuted at an invite-only press and creator showcase in Mumbai, attended by HanumanKind, Vishal Dadlani, Bijoy Shetty, Sushin Shyam, and Varun Grover. Directed by Bijoy Shetty, it delivers powerful visuals that speak directly to India’s youth. Composed by Sushin Shyam, the track carries a contemporary, cinematic sound, while Varun Grover’s Hindi lyrics capture youth camaraderie and collective energy. HanumanKind’s English rap adds a raw, fearless edge, bringing the anthem’s bold spirit to life. The anthem also features notable sports personalities, including cricketers Suryakumar Yadav and Rinku Singh, further cementing Thums Up’s long-standing connection with cricket.