Japanese photography and imaging major Fujifilm on Wednesday launched its Instax Square SQ1 instant camera for Rs 10,999 in the India market. This is an analog, square camera that creates square format instant prints at 1.5 times the size of its Instax mini counterparts. The cam- era will be available in terracotta orange, glacier blue, and chalk white on Amazon and Flipkart from 24 September.
“At Fujifilm, we believe that capturing moments that evoke nostalgia has become even more imperative in today’s time, as it truly seizes the moment for our consumers and spreads joy to their daily life,” Masaki Zenko, Head of Instax divi- sion and Senior manager of Photo Imaging division, Fujifilm India said in a statement.
With the ‘Instax Square SQ1’, the company has introduced a minimalist, user-friendly square design with key features such as automatic exposure and one-touch selfie mode.