Avneet Singh Marwah, Director & CEO, Super Plastronics Pvt Ltd, joined NewsX for an exclusive conversation as part of NewsX India A-List. In the exclusive conversation, Avneet spoke about what sets his company Super Plastronics Ltd apart from other players, expectations from the festive season, impact of Covid and much more. Read excerpts:
Giving us an insight into Super Plastronics Ltd and what sets it apart from other players in this competitive market, Avneet said, “Super Plastronics is about a 30-year-old company. We started with plastic moulding of television back then for CRT and then we started manufacturing CRT. We are a complete backboned integrated plant and that experience was forward toward manufacturing LCDs and now LEDs, 4K TVs, USDs. The company invested. Back then, we were completely “Atmanirbhar” for CRT televisions, now we are again in LED televisions. We are a complete backbone integrated plant and we have everything in house, from plastic molding to SMDs to cleanroom and assembly line. Currently, we have about five brands, starting from Kodak, then Thomson-we launched in 2018, after that we launched Globewarm, recently we launched Westinghouse televisions and then we have white Westinghouse by Electrolux- our appliance in washing machine brand. We are one of the largest brand licenses in India and second-largest television manufacturing in India right now.”
He added, “In terms of selling, we currently selling more than 18,000 pin codes in India. We are on top 2 of online selling brands. Our major strategic partner is Flipkart. For Kodak, it is available across online and offline, both. We have a vast service network of more than 550 service center that are company-owned and about 20 warehousing, we have one manufacturing unit in Noida and there are two manufacturing units that are coming up.”
Talking about his expectations from this festive season, Avneet said, “The festive season for any electronic brand is about 35% to 40% of the year. As I told you that we are online and offline, so there are three major sales that come to online. This time, the sales started a bit early, so it is a very important month for us, then the Dussehra sales comes and then “Dhanteras”. The majority of the season is covered in this. We have done a couple of new launches. There are more launches that are coming up this festive season. The company is completely focused on how we can give you the best technology at affordable pricing.
When asked whether there has been an issue of demand-supply gaps because of the Covid situation, Avneet responded, “When the first wave hit, there was a lot of pent-up demand. One of the reasons was the whole world was on screen and work from home. Classes were going online, and then there were OTT platforms to entertain you in the evening. At that point of time, there was a huge spike in terms of buying of screens and televisions, smart TVs plays a very vital role in that. There was about 30% growth but things changed after the second wave. The kind of second wave that hit India, people start saving and they were not spending their disposable incomes. The mortality rate was very high. India is a very big saving economy. After June, I would say, in April and June, the market got stagnant. But, as the economy is recovering, and the first sales show a very encouraging sign. We saw about 80% year on year growth on Big Billion days sales and Amazon’s The Great India festive sale. I think its recovering. We are hoping that Diwali has good numbers. If wave three is not hit, I think the market will recover and you will see the growth in smart TV market.”