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FACEBOOK LAUNCHES NEWSLETTER PLATFORM BULLETIN

Washington: Facebook has launched a new service, called Bulletin, which will allow writers to publish free and paid newsletters that can be posted to the web, sent to subscribers’ inboxes, and shared across Facebook. As per Mashable, announced by Facebook CEO Mark Zuckerberg via Facebook’s Live Audio Rooms on Tuesday, Bulletin is a set of […]

Washington: Facebook has launched a new service, called Bulletin, which will allow writers to publish free and paid newsletters that can be posted to the web, sent to subscribers’ inboxes, and shared across Facebook. As per Mashable, announced by Facebook CEO Mark Zuckerberg via Facebook’s Live Audio Rooms on Tuesday, Bulletin is a set of publishing and subscription tools aimed at independent writers in the US. The new service offers each user their own standalone website with a customisable name, logo and colour palette, and tools enabling them to embed media into their posts and style them as they please. On the distribution side, the most interesting bit is integration with Facebook Pages, and the fact that the work Bulletin writers do will be eligible for distribution in Facebook News. The look and feel of Bulletin is similar to Substack and Twitter-owned Revue, both popular platforms that let anyone start a paid newsletter. But unlike Substack and Revue, which take a small cut from subscriptions, Facebook will not take any revenue cut from Bulletin writers.

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