Ranbir Kapoor has officially entered the world of entrepreneurship, launching a lifestyle clothing brand called ‘Arks’ just in time for his 42nd birthday! His mom, Neetu Kapoor, spilled the beans on Insta over the weekend by wishing her son a happy birthday while tagging the brand’s account (because let’s face it, Ranbir isn’t on social media himself).

Neetu posted a sweet mother-son pic with the caption, “Happy birthday my joy my pride my purest soul. May you always get in abundance whatever you desire or wish for*—tagging @arks for that extra touch of mom-support.

Neetu Kapoor’s Story for son Ranbir Kapoor

And if that wasn’t enough to set the internet buzzing, ‘Arks’ dropped a teaser video with Ranbir in it. In the clip, Ranbir’s lying on a grassy field, gazing up at the stars, then casually drawing the Arks logo in the sky by connecting the stars. So ‘Brahmastra’ vibes, right? His wife Alia Bhatt, one of the few celebs already following the brand’s (unverified) Insta handle, hit that like button, while Neetu chimed in with a “good luck” in the comments.