In a move that had social media gasping, hearts racing, and paparazzi lenses on overdrive, Ashish Chanchlani and Elli AvrRam left fans wide-eyed this week with what seemed like a full-blown soft launch of a new celeb couple. From flirty Instagram stories to sunset-studded reels, everything screamed romance. But plot twist—it was all part of a brilliantly orchestrated music promotion for their new single, ‘Chandaniyan.’
The buzz began when Elli and Ashish dropped cozy, picturesque photos—him smiling coyly, her leaning in—with the caption “Finally.” Followers went into a frenzy, calling them “Bollywood’s newest couple” and “unexpected but cute.”
But just 48 hours later, the reveal hit like a plot twist in a thriller. In a video that now has lakhs of views, the duo admitted the entire dating speculation was a marketing ploy to build hype for their song, ‘Chandaniyan’, which released today.
“It was all part of the plan,” Ashish said, breaking into a laugh. “And you all played along perfectly.”
This wasn't just publicity—it was performance. With no official trailer, teaser, or press release, the creators banked entirely on the power of gossip and curiosity.
In fact, Ashish and Elli never used the word “relationship”—they simply let visuals, captions, and fans do the talking. The song “Chandaniyan,” a dreamy melody about longing and love, hit differently once fans realized the narrative was always fictional.
Industry insiders are calling it “guerrilla marketing meets social media soap opera,” and honestly—it worked.
While some fans feel misled, most have responded with amused admiration.
“They gave us a story, suspense, and a twist—all in one Instagram arc,” wrote a user on X.
“I stayed for the gossip but stayed longer for the song,” another commented.
Ashish Chanchlani, known for his viral comedy content, just proved that storytelling isn't limited to sketches—and Elli AvrRam’s flawless execution added the glam.
Ashish and Elli just demonstrated that emotional involvement, even if it is fake, is the most powerful factor in driving exposure in a time when attention is money. It remains to be seen if it creates a trend or sparks criticism. However, for the time being, "Chandaniyan" has everyone humming and giving each new "famous couple" unveiling a sidelong glance.
