Diwali Resonates with PM Modi’s #VocalForLocal: Celebrities and Tech Influencers Rally for Local Artisans

In a rejoicing Diwali celebration, Prime Minister Narendra Modi commends the nation’s radiant festivity, attributing the luminous glow in every home to government welfare schemes. The #VocalForLocal movement gains momentum this Diwali as celebrities and influencers nationwide endorse the initiative, amplifying support for local vendors. Biocon Limited’s Executive Chairperson, Kiran Mazumdar-Shaw, praises the movement’s creativity, […]

by Priyanka Koul - November 11, 2023, 1:59 pm

In a rejoicing Diwali celebration, Prime Minister Narendra Modi commends the nation’s radiant festivity, attributing the luminous glow in every home to government welfare schemes. The #VocalForLocal movement gains momentum this Diwali as celebrities and influencers nationwide endorse the initiative, amplifying support for local vendors.

Biocon Limited’s Executive Chairperson, Kiran Mazumdar-Shaw, praises the movement’s creativity, stating, “Love the #VocalForLocal mission and the creativity coming along with it!” Meanwhile, TV personality Rupali Ganguly expresses pride in her association with the movement initiated by PM Modi.

Bollywood stars, including Anupam Kher, Varun Sharma, Bhumi Pednekar, and Jackie Shroff, use their influence to encourage the use of indigenous products. Notable figures from the tech industry, such as Technical Guruji and Anant Ladha, join the cause, lauding local products and artisans.

Government initiatives receive further endorsement as actor Boman Irani participates in an advertisement on #VocalForLocal. The emphasis is on celebrating indigenous heritage and craftsmanship, aligning with the festive season’s spirit.

Tech experts and YouTubers, like Keerthika Govindhasamy and Abhi and Niyu, share their support for local businesses, urging followers to buy Made in India gifts. The collective effort aims to bring visibility to local artisans, entrepreneurs, and products, enriching and empowering the spirit of indigenous businesses.

PM Modi’s acknowledgment underlines the impact of government schemes, elevating Diwali spirits and reaffirming commitment to local entrepreneurs, artisans, and the overall economy.