A controversial love guru in China, Le Chuanqu, who teaches women how to marry rich men, reportedly earns 142 million yuan (approximately ₹163 crore) per year. According to the South China Morning Post, the influencer, known by her online name Qu Qu, gained popularity by providing relationship and financial advice through social media platforms. Her unconventional approach attracted a substantial following but also sparked controversy.
Qu Qu’s advice often encourages behaviors that many consider unethical or manipulative in romantic relationships. She views relationships and marriage primarily as means to achieve financial gain and teaches women to adopt the same mindset. She uses euphemisms such as referring to marriage as ”inside the fortress,” money as ”rice,” and pregnancy as ”carrying a ball.” In her videos, she bluntly states, ”All relationships are essentially about benefit exchanges. Everything should be used to boost my advantage and empower me.”
Her services come at a high price. A one-on-one consultation during her live-streams costs $155 (Rs 12,945), while her most popular course, “Valuable Relationships,” costs $517 (Rs 43,179). Private counseling packages can cost more than $1,400 (Rs 1,16,927) per month. Beyond social media, Qu Qu also holds workshops and seminars where she offers in-depth guidance on dating strategies.
Due to the controversial nature of her teachings, Qu Qu was banned from Weibo for promoting unhealthy relationship views and incorrect values. Despite this, she continues to use AI techniques to promote her business and direct customers to private channels.
Public opinion on Qu Qu is divided. Some find her approach to relationships realistic and empowering. One user wrote, ”Her approach is understandable. What’s wrong with wanting both love and money? This is a realistic society. Why shouldn’t people strive for better?” Another commented, ”She has profoundly impacted me this year. I’ve learned fundamental concepts like goal orientation and leveraging everything to empower myself. Her insights into recognizing a man’s true nature are invaluable. I highly recommend her.” Conversely, others see her as hypocritical and believe she teaches women to objectify themselves and use men for financial gain. A third user said, ”She teaches girls to use men as cash cows and encourages competition among women. But she earns her living by working hard and relying on her efforts. Isn’t that hypocritical?”