In response to a decline in movie releases and a subsequent decrease in audience turnout, cinemas are rolling out discounted ticket prices to boost sales. On May 31, designated as Cinema Lovers Day, multiplexes and single-screen cinemas are collaborating to offer movies at Rs 99 across major chains such as PVR, Inox, Cinepolis India, and various others.
This initiative, spanning approximately 4,000 screens nationwide, aims to revitalize the cinema experience. While premium formats like recliners are excluded from the offer, the vast majority of seats—ranging from 90-95%—will be available at the discounted rate.