Amazon, Google, Meta, Microsoft align with White House AI guidelines

Amazon, Google, Meta, Microsoft and other companies that are leading the development of artificial intelligence technology have agreed to meet a set of AI safeguards brokered by President Joe Biden’s administration.
The White House said Friday that it has secured voluntary commitments from seven U.S. companies meant to ensure their AI products are safe before they release them. Some of the commitments call for third-party oversight of the workings of commercial AI systems, though they don’t detail who will audit the technology or hold the companies accountable.
A surge of commercial investment in generative AI tools that can write convincingly human-like text and churn out new images and other media has brought public fascination as well as concern about their ability to trick people and spread disinformation, among other dangers.
The four tech giants, along with ChatGPT-maker OpenAI and startups Anthropic and Inflection, have committed to security testing “carried out in part by independent experts” to guard against major risks, such as to biosecurity and cybersecurity, the White House said in a statement.
The companies have also committed to methods for reporting vulnerabilities to their systems and to using digital watermarking to help distinguish between real and AI-generated images known as deepfakes.
They will also publicly report flaws and risks in their technology, including effects on fairness and bias, the White House said. The voluntary commitments are meant to be an immediate way of addressing risks ahead of a longer-term push to get Congress to pass laws regulating the technology.
Some advocates for AI regulations said Biden’s move is a start but more needs to be done to hold the companies and their products accountable.
“History would indicate that many tech companies do not actually walk the walk on a voluntary pledge to act responsibly and support strong regulations,” said a statement from James Steyer, founder and CEO of the nonprofit Common Sense Media.
Senate Majority Leader Chuck Schumer, D-N.Y., has said he will introduce legislation to regulate AI. He has held a number of briefings with government officials to educate senators about an issue that’s attracted bipartisan interest.
A number of technology executives have called for regulation, and several went to the White House in May to speak with Biden, Vice President Kamala Harris and other officials.
But some experts and upstart competitors worry that the type of regulation being floated could be a boon for deep-pocketed first-movers led by OpenAI, Google and Microsoft as smaller players are elbowed out by the high cost of making their AI systems known as large language models adhere to regulatory strictures.