In the Delhi High Court Bollywood legend and veteran actor Amitabh Bachchan filed a suit seeking protection of his personality rights, image, voice, or any of his characteristics without his consent.
Meanwhile, for Bachchan’s side in the High Court Eminent lawyer Harish Salve along with Ameet Naik and Pravin Anand, instructed by Anand and Naik, appeared. Justice Navin Chawla heard the matter.
“The misuse of his name, image, and voice, especially by the mobile application developers, and people conducting lottery by illegally associating with KBC, book publishers, T-shirt vendors, and various other businesses, has prompted Mr. Amitabh Bachchan to approach the High Court, seeking a restraining order against the use of his personality traits,” Salve said.
Moreover, on the name of Amitabh Bachchan infringers have illegally registered Bachchan’s name as web-domain names such as www.amitabhbachchan.com and www.amitabhbachchan.in. said the lawyers of Amitabh Bachchan.
“I am of the opinion that the plaintiff has been able to make out prima facie case in his favor. The defendants appear to be using celebrity status without his authorization, permission, and consent,” the HC judge said.
However, Justice Navin Chawla passed the interim order in favor of the Plaintiff/ Amitabh Bachchan. Through various manners like digital means, instant messaging apps, physical means, etc. Amitabh Bachchan’s personality rights, image, voice, or any of his characteristics were used.
Furthermore, to scam the public into believing that Kaun Banega Crorepati several unscrupulous parties have been found using Bachchan’s photograph along with his name, and the representation of a TV Show ‘Kaun Banega Crorepati’.