Renowned Punjabi singer Sunanda Sharma, celebrated for her hits ‘Duji Vaar Pyar’ and ‘Mummy Nu Pasand’, made a dazzling appearance at the 77th edition of the Cannes Film Festival. Sharma walked the iconic red carpet and delivered a performance at Bharat Parv, highlighting her role as a cultural ambassador for India.
During her visit, Sharma attended a private dinner with the Secretary of the Ministry of Information and Broadcasting (I&B) of India, emphasizing her growing significance in representing Indian arts and entertainment globally. Reflecting on her experience, Sunanda said, “I am truly honoured to have been a part of the Cannes Film Festival this year. Walking the red carpet, attending Bharat Parv, and sharing a private dinner with esteemed dignitaries were incredible opportunities. I am grateful for the chance to represent Indian music and culture on such a prestigious platform.”
The Bharat Pavilion was inaugurated at the festival, with the Secretary of the Ministry of Information and Broadcasting, Sanjay Jaju, and H.E. Jawed Ashraf, Ambassador of India to France, in attendance. The pavilion, hosted by the Information and Broadcasting Ministry and spearheaded by the National Film Development Corporation with FICCI as the industry partner, underscores India’s commitment to showcasing its cinematic heritage and fostering international collaborations.
Several Indian states and union territories, including Jammu & Kashmir, Karnataka, Goa, and Maharashtra, are present at the Cannes Film Market this year. Notable attendees at the Bharat Pavilion inauguration included Tholoana Rose Ncheke, Chairperson of the National Film and Video Foundation of South Africa, Christian Jeune, Director of the Films Department and Deputy General Delegate of the Cannes Film Festival, and filmmaker Richie Mehta. Sanjay Jaju remarked, “It is heartening to see more Indian projects in the Cannes official selection this year. The Bharat Pavilion serves as a hub for networking, collaboration, and promotion of Indian cinema on the global stage. We aim to foster greater collaboration between the Indian audiovisual industry and international counterparts, thereby enhancing the visibility and accessibility of Indian cinema worldwide.” Richie Mehta highlighted the festival’s significance for Indian cinema, stating, “It’s a momentous occasion for Indian cinema here. I wouldn’t have a career without the film festival community. It’s an honour to be part of this inaugural.”
Jawed Ashraf added, “India is gaining worldwide attention for its contributions to philosophy, thoughts, and ideas. Its role in a multipolar world of great uncertainty is significant. All these aspects are interconnected, making it increasingly important for us to have a greater presence abroad, particularly in cinema.”
