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Why Walmart is Bullish Heading into the Holidays; Retail Giant Raises Outlook, Switches to Nasdaq

Walmart has raised its full-year profit outlook, citing a strong start to the holiday season and a 28% surge in online sales.

Published By: Prakriti Parul
Last Updated: November 21, 2025 04:59:41 IST

Walmart has sent a confident signal to the market just as the crucial holiday season kicks into high gear. The retail giant lifted its annual profit expectations and announced a major move to transfer its stock listing from the New York Stock Exchange (NYSE) to the Nasdaq. This combination signals a company thriving despite economic pressures, powered by stronger online sales and its ability to draw budget-focused customers from every income group. With strong early sales for Halloween and Thanksgiving, the company appears well-positioned for a solid finish to the year.

What is Driving Walmart’s Strong Performance?

Why is Walmart performing so well when other retailers are struggling? The answer lies in its powerful combination of physical stores and a booming online business. In the third quarter, sales at U.S. stores open at least a year rose 4.5%, beating analyst estimates. The real standout was e-commerce, where sales skyrocketed 28%. This growth was mainly driven by groceries and the ease of quick delivery, with “expedited deliveries” under three hours rising 70%. It marks the seventh straight quarter in which U.S. online sales grew more than 20%, underscoring the strength of Walmart’s digital investments.

Who is Shopping at Walmart?

Is Walmart still just a store for lower-income households? Not anymore. The company’s latest growth points to a notable change in who is shopping there. Lower-income customers continue relying on Walmart for affordability, but higher-income households are now contributing most to the increase. Wealthier buyers are turning to Walmart because of its fast delivery services. They’re also purchasing more discretionary goods, such as clothing and home furniture. This shift demonstrates Walmart’s success in broadening its reach and turning itself into a destination for a wider mix of shoppers looking to stretch their money, no matter their income level or typical spending habits within the retail landscape today.

How Does This Contrast with the Broader Retail Industry?

What does Walmart’s success say about the health of the average consumer? Walmart’s strong results stand in stark contrast to the struggles of other major retailers. Home improvement chains like Lowe’s and Home Depot have lowered their annual forecasts, citing weak consumer spending. Target has also reported lower sales. This creates a “bifurcated consumer landscape,” as noted by one strategist. While value-focused giants like Walmart thrive by attracting all income groups, retailers selling more discretionary, non-essential goods are facing significant headwinds in the current inflationary environment.

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Why is Walmart Switching to the Nasdaq?

What is the significance of the stock exchange switch? Walmart’s plan to shift its listing to the Nasdaq on December 9th is a strong symbolic move. It highlights the company’s deep focus on technology and innovation. This step fits with the arrival of its new CEO and a broader strategy to become a “people-led, tech-powered” business. Executives said that more than 40% of Walmart’s new software code is now created or supported by AI. Automation is also reshaping operations, with over 60% of freight passing through automated distribution centers, improving overall efficiency.

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