Home > Business > Unilever CEO says US government shutdown has not dented consumer sentiment

Unilever CEO says US government shutdown has not dented consumer sentiment

Written By: TDG Syndication
Last Updated: October 23, 2025 17:15:02 IST

By Yadarisa Shabong and Alexander Marrow (Reuters) -Unilever has not seen a significant impact on consumer sentiment so far from the government shutdown in its key U.S. market, the CEO of the consumer goods company said on Thursday. The shutdown is entering its fourth week amid a deadlock over funding, raising concerns among businesses about potential disruptions to consumer spending, travel and financial activities such as initial public offerings. "We see a clear bifurcation in the market there between households that own stocks and households that don't own stocks … I believe this explains probably the resilience of our premium portfolio in the U.S.," Fernando Fernandez told analysts in a post-earnings conference call. TAPPING INTO CONSUMER TRENDS The group's underlying sales in North America grew 5.5% in the third quarter, marking a fifth consecutive quarter of volume-led growth, as the owner of Dove and TRESemme haircare products has invested heavily in higher-margin premium beauty and personal care products in the local market, attracting more affluent consumers. Fernandez told reporters that Unilever's success in North America was down to great execution, tapping into clear consumer trends, such as wellbeing, and having a portfolio well-suited to Gen Z and millennial consumers. He said Unilever was convinced that focusing on premium goods was the right strategy and noted that the company's three fastest-growing customers – Amazon, Walmart and Dollar General – showed that Unilever can still reach less wealthy consumers.  "The fact that we are growing in Walmart and Dollar General reflects also that our portfolio is well-suited for more cash-strapped and value-conscious consumers," Fernandez said.  The shutdown, however, did force Unilever earlier this week to push back on the timing of its ice cream business spin-off.  (Reporting by Yadarisa Shabong in Bengaluru and Alexander Marrow in London. Editing by Susan Fenton and Mark Potter)

(The article has been published through a syndicated feed. Except for the headline, the content has been published verbatim. Liability lies with original publisher.)

Latest News

The Daily Guardian is India’s fastest
growing News channel and enjoy highest
viewership and highest time spent amongst
educated urban Indians.

Follow Us

© Copyright ITV Network Ltd 2025. All right reserved.

The Daily Guardian is India’s fastest growing News channel and enjoy highest viewership and highest time spent amongst educated urban Indians.

© Copyright ITV Network Ltd 2025. All right reserved.