In a storm of government action and public anger, Shein’s Paris debut turned disastrous. French authorities blocked access to its website after finding childlike sex dolls on sale, while protesters flooded the grand opening of its first physical store shouting “Shame!” The twin backlash has heightened global criticism of Shein’s policies and ethics.
Why Did the French Government Suspend Shein’s Platform?
The French economy ministry announced the suspension on Wednesday, revealing it was ordered directly by the Prime Minister. The action stems from the discovery of illegal and ethically alarming products on Shein’s marketplace. Authorities stated that the suspension will remain in effect “as long as necessary” for Shein to prove its full compliance with national laws, particularly France’s strict regulations against the sexualization of minors. The government sent a clear warning that no digital platform is exempt from following the law.
What Sparked the Protests at the Paris Store?
The government’s move came barely an hour after Shein unveiled its flagship store in the iconic BHV department store. The launch quickly spiraled into chaos. While crowds lined up to enter, enraged protesters gathered outside. The demonstrations continued inside, where one activist set off a foul-smelling spray. Several competing companies within BHV indicated plans to exit the department store in protest of the partnership with Shein due to the intense response.
How Did Shein Respond to the Backlash?
Facing immense pressure, Shein announced a significant policy shift. The company stated it had temporarily suspended all listings from independent third-party vendors on its marketplace. Quentin Ruffat, Shein’s head of public affairs in France, explained this was to tighten operational standards and “strengthen accountability.” The corporation insists that these outside suppliers, not its own direct supply chain, are where the contentious products came from.
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What Does This Mean for Shein’s Future in Europe?
This incident marks a pivotal moment for Shein and other e-commerce players in the European market. France’s tough response signals a rising effort to make online marketplaces answerable for everything sold on their platforms. For Shein, what was supposed to be a landmark launch has turned into a warning story for the world. The brand now faces a detailed probe and the challenge of winning back trust from both officials and the public.
