Cricket legend and India’s head coach Gautam Gambhir created a storm on Thursday with a tweet tagging CRED. His post said: “DELETE THIS FILE IMMEDIATELY!!” The tweet came just after the brand launched its latest advertisement, which pokes fun at the growing use of artificial intelligence (AI).
The tweet quickly went viral. Fans debated whether Gambhir was really angry or if it was just part of the ad campaign.
AI-Themed Ad of CRED
CRED is famous for its quirky ads with big celebrities. This time, the company focused on AI. The ad shows weird and funny things created by AI to highlight how technology can sometimes go wrong.
DELETE THIS FILE IMMEDIATELY!! @CRED_club pic.twitter.com/FTCVFh4jO6
— Gautam Gambhir (@GautamGambhir) September 19, 2025
In one scene, Gambhir appears in an AI-generated video holding an ice cream with a human tongue on top. He asks viewers to pay their credit card bills on CRED to win ice cream from Swiggy Instamart. The video then gets stranger—AI Gambhir eats the tongue and turns into an ice cream cone.
Gautam Gambhir’s Reaction in the Ad
The scene then shifts to reality. The real Gambhir is shown watching the AI video on his laptop. When asked for his opinion, he smashed the laptop with his cricket bat. His action makes it clear that he rejects what he just saw.
His serious face in the ad added more drama. Fans loved it and quickly made memes, flooding X (formerly Twitter).
Partnership with Swiggy Instamart
The ad also promotes CRED’s new tie-up with Swiggy Instamart. Under this offer, people who pay their credit card bills on CRED can win free ice cream.
This smart mix of humor and promotion helped the ad connect with viewers.
Message on AI in Advertising
The ad is not only for laughs. It also comments on how the advertising world is using AI more and more. By showing a funny but strange AI video, and then Gambhir rejecting it, CRED highlights both the excitement and the risks of depending too much on AI.
CRED’s Familiar Style
This is not the first time CRED has gone viral. Earlier, their ad featuring Rahul Dravid’s sudden outburst in traffic grabbed huge attention.
With Gambhir, the brand used the same formula—mixing absurd humor with a popular cricketer’s strong personality. The result: an ad that is funny, shareable, and sparks conversations.
