SRK And Aryan Khan’s D’Yavol Inception: World’s Best Scotch

Bollywood superstar Shah Rukh Khan and his son Aryan Khan’s luxury spirit brand, D’Yavol, has made headlines as its flagship product, D’Yavol Inception, earned the title of ‘World’s Best Scotch Whisky’ at the 2024 New York World Spirits Competition (NYWSC).

This pure malt Scotch whisky also won the prestigious ‘Best of Class: Blended Malt Scotch Whisky’ award, highlighting its exceptional craftsmanship and unparalleled quality.

What Makes D’Yavol Inception Special?

Launched in June 2023, D’Yavol Inception is a 100% pure malt Scotch whisky crafted from eight meticulously selected single malts sourced from Scotland’s iconic Speyside, Highland, Lowland, and Islay regions. These malts are aged up to 12 years, with some matured in Tawny Port and rare Madeira casks, giving the whisky a distinct and refined character.

Tasting Notes

• Nose: Ripe pears, cherries, creamy toffee, with a hint of smoke and raisin sweetness.
• Palate: Fruity sweetness blends with gentle smoke and sticky toffee pudding, underlined by a subtle peat presence.
• Finish: Medium-long finish, delicately smoky with balanced sweetness.

Pricing Across India

The cost of D’Yavol Inception varies by state, with Karnataka pricing it the highest and West Bengal offering the most affordable rate. Here’s the price breakdown:

• Delhi: ₹7,200
• Uttar Pradesh: ₹6,300
• Haryana: ₹6,000
• Telangana: ₹9,760
• West Bengal: ₹6,210
• Maharashtra: ₹9,800
• Goa: ₹9,000
• Karnataka: ₹9,950

A Non-Chill Filtered Delight

One of D’Yavol Inception’s standout features is its non-chill filtration process. This ensures the whisky retains its full character, mouthfeel, and flavor without sacrificing quality for aesthetics.

SRK’s Take on the Success

Co-founder Shah Rukh Khan celebrated the recognition, stating, “Inception’s award is a testament to the belief that the finest things in life are crafted with care and passion.”

Why It’s More Than Just a Whisky

D’Yavol is not just a brand but a luxury collective led by Shah Rukh and Aryan Khan, aiming to redefine the alco-bev industry with premium, award-winning spirits that resonate with quality and artistry.