Ranbir Kapoor Launches Lifestyle Brand ‘Arks’ On 42nd Birthday | Watch

Ranbir Kapoor has officially entered the world of entrepreneurship, launching a lifestyle clothing brand called ‘Arks’ just in time for his 42nd birthday! His mom, Neetu Kapoor, spilled the beans on Insta over the weekend by wishing her son a happy birthday while tagging the brand’s account (because let’s face it, Ranbir isn’t on social media himself).

Neetu posted a sweet mother-son pic with the caption, “Happy birthday my joy my pride my purest soul. May you always get in abundance whatever you desire or wish for*—tagging @arks for that extra touch of mom-support.

And if that wasn’t enough to set the internet buzzing, ‘Arks’ dropped a teaser video with Ranbir in it. In the clip, Ranbir’s lying on a grassy field, gazing up at the stars, then casually drawing the Arks logo in the sky by connecting the stars. So ‘Brahmastra’ vibes, right? His wife Alia Bhatt, one of the few celebs already following the brand’s (unverified) Insta handle, hit that like button, while Neetu chimed in with a “good luck” in the comments.

Fans, of course, lost it. One even linked the brand’s name to Ranbir’s family, claiming ‘Arks’ stands for Alia, their daughter Raha, and Ranbir (RK). Another called it a reference to Noah’s Ark, for that extra biblical touch. Either way, fans are eating it up, dropping comments like, “What a beautiful surprise, happy birthday my all-time favourite RK!” and “Happy birthday Ranbir❤️ and congrats on your new venture.”