While Bollywood continues to grapple with uneven box office performance, Maddock Films has been a shining production house with two back-to-back blockbusters—Chhaava and Stree 2—garnering unprecedented critical and commercial success.
Back-to-Back Blockbusters for Maddock Films
Within six months, Maddock Films has produced two box office hits. Chhaava earned a whopping ₹610 crore*, followed by Stree 2’s collection of ₹627.02 crore worldwide. These enormous figures underscore the production house’s ability to appeal to diverse audiences across India.
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Dinesh Vijan Reveals the Secret to Maddock’s Success
Addressing the media at the launch of their third release for the year, Bhool Chuk Maaf, Dinesh Vijan, the promoter of Maddock Films, weighed in on the larger state of the industry and what makes his team stand out.
“It’s very important to wish for everyone to do well. Just us doing well is not enough. I can’t tell you what I am doing, and others are not doing. We learn from whatever we are doing. We are trying to understand that right now, we are not aspirational to the West. We are very Indian in how we think. The common man wants stories about them. They are coming to the theatre on Friday, a slightly elitist crowd is coming 8-9 days later. The people we are with and surrounded by are very important because they are going to influence the decision you make,” he mentioned.
Grounded Storytelling Connects with ‘New Bharat’
Furthermore, Vijan credited his writers and directors for remaining grounded in actual India. Moreover, he highlighted how their connectability plays an important role in their achievement.
“I am fortunate that my writers and directors are grounded and real people and are connected to the new Bharat. It is very important to know who we are because the new Bharat is proud of who they are,” he added.
With Bhool Chuk Maaf, Maddock Films continues its streak, following Sky Force and Chhaava, firmly establishing itself as a creative and commercial powerhouse in today’s cinematic landscape.
