In a major development, Black White Orange (BWO) has officially announced a strategic collaboration with Playboy Enterprises International, Inc., a part of PLBY Group, Inc. This partnership aims to drive the expansion of Playboy’s merchandise licensing and collaboration programs in India, covering various categories such as fashion and accessories, beauty and grooming, home, innerwear, and shopping experiences.
“It was clear to all of us at Playboy that BWO’s entrepreneurial and creative approach to licensing coupled with their solid understanding of the cool Gen-Z and Millennial audience driving India’s shopping growth, made them the perfect fit for our future business expansion in the market,” said Allison Kopcha, Chief Business Development Officer & Licensing of Playboy.
The current consumer landscape in India is notably driven by Millennial and Gen-Z preferences, emphasizing personal freedom, self-expression, and exploration—values that resonate with the Playboy brand. With over 65% of India’s population falling under the age of 35, BWO and Playboy aim to tap into this dynamic market, leveraging Playboy’s iconic Rabbit Head logo and rich heritage archive to deliver an extensive range of lifestyle products and captivating shopping experiences. Mitali Desai, Co-founder & COO of Black White Orange, expressed excitement about utilizing Playboy’s unique assets to create a diverse range of branded lifestyle products. This collaboration is set to cater to the younger audience, offering a blend of bold and playful styles that define the iconic Playboy brand. Playboy’s existing licensing partners in India include Jay Jay & Kwality Restaurants, BluOrng, The Noble Sculptor, Balenzia, Daily Objects, and Bonker’s Corner. Consumers can anticipate the launch of exciting categories in retail soon, as this collaboration aims to bring forth a new era of Playboy-branded products and experiences in the Indian market.
