Streamline the checkout process
The checkout section of your app is the most critical part where many things can go wrong. Keep in mind that app users are impatient and unwilling to wait, so if your app is slow, they’ll likely abandon it in favor of one that is faster. Because the checkout is such an important part of any e-commerce application, you need to make sure it’s quick and easy to use.
Include a progress bar
As per an ecommerce web development company, including a progress bar is one of the most significant Mobile Ecommerce Best Practices.
Mobile shoppers want to know where they are in the buying process and where they are headed next. A progress bar makes it easy to explain these data and shows how long they’ll have to stay in your app before their purchase is complete.
Include descriptive text
Do you know what the most common reason is for customers abandoning their shopping carts? They don’t finish the form.
That’s why it’s critical for app developers to make usable forms that reduce the danger. This is when descriptive text comes in handy. You can use the informative text to show how to correctly fill out the form and streamline the entire process.
Apply recognition patterns
Human brains quickly adapt to patterns. When people come across a broken pattern, they may have a negative reaction. The UI design of mobile commerce apps is influenced by such human behaviors.
You must use the most widely recognized recognition patterns to provide intuitive navigation. The cart icon, for example, is one of these common features that customers are familiar with from other e-commerce programs.
It doesn’t rule out the possibility of adding custom elements to your program. However, pay attention to the patterns of recognition and include familiar features alongside new ones so that your consumers can quickly learn how to utilize your software.
Test and optimize your UX assumptions
The ideal way to approach the creation of an e-commerce mobile app is to release it in iterations. Testing and optimizing your UX assumptions on a regular basis is a good idea. For example, you might do A/B testing or roll out improvements and then monitor how users react.
That’s why so many businesses start with a Minimum Viable Product (MVP) and test their user experience assumptions with each iteration. They use the MVP to receive input from their target market and fine-tune their product before releasing the full version.
Add Call-to-Action Buttons
CTA buttons are peppered throughout a successful mobile commerce application, and they are put in the most convenient spots. CTA buttons are important for converting visitors into paying clients. They must be clear, convincing, and provide direction to your customers in order for them to make a buy.
Consider one-handed input
Mobile devices are used in a variety of ways by consumers. When creating your app, think about how users will handle their smartphones or tablets. Fortunately, there are a plethora of research studies on the subject that offer potential remedies.
According to UX Matters, nearly half of all users navigate mobile apps with just one hand. And 15% of them use both hands at the same time.
When building your app, keep one-handed input in mind. It’s preferable if users can enter critical information and navigate your app with one hand. All of the important layout elements should be positioned in areas where they are easy to reach. That’s why the main navigation components of many m-commerce apps are located at the bottom of the screen.
Ensure that your design fits the smallest screen
Mobile commerce apps must be scaled down to accommodate the tiniest screens of mobile devices. You’ll get the best results if you develop your app for a larger device with a mobile-first strategy.
Streamline the sign-up process
Some mobile commerce apps make the error of requiring users to fill out a lengthy registration form. But consider this: it isn’t required to collect all of the user’s personal information right away. You can persuade them to complete their profile later, such as at the checkout. You only need basic information at this phase, such as their name, email address, and phone number.
Optimize your images
Optimizing your photos is one of the most important practices according to an ecommerce SEO company. Even if your product photographs are only going to be seen on small displays, you should still optimize them for quality. Keep in mind that internet buying relies heavily on high-resolution photos and other visualization tools.
Simplify the User Interface (UI)
Apps for mobile commerce are typically exhibited on smaller screens. That’s why, even if all you want to do is talk more about your product and show more photographs, you should make sure your User Interface (UI) is as basic as possible. You won’t be able to sell additional things if you have too much material. In fact, it may drive customers away.
Build a consistent navigation
Navigation is crucial when it comes to mobile app design. When viewing on a mobile device, keep in mind that you’ll only have about 2-3 inches to display the most critical information. This necessitates effective space utilization. It’s also why so many app designers use symbols rather than text links in their apps.
